In 2008 Game-X-Change/X-Skate approached us with the need to get their new brand in front of multiple demographics as well as with the need to create some new marketing material. The solution was to enter and become a sponsor of the 2008 One Lap of America.
The One Lap would take all 87 cars on a 5000 mile odyssey around the US with stops in many of the markets Game-X-Change operated in.
Realizing the value on high profile cars becoming rolling billboards for 5000 miles plus national media coverage in magazines, television, radio and the internet, Game-X-Change liked the solution and the results were immediate.
The Game-X-Change M3 arrives in South Bend

The Game-X-Change M3 arrives in South Bend

Preparing the Game-X-Change M3 for the journey

Preparing the Game-X-Change M3 for the journey

If your going to do 5000 miles in a week you need to have good brakes

If your going to do 5000 miles in a week you need to have good brakes

Almost ready for the journey

Almost ready for the journey

Cleaned up and ready to go

Cleaned up and ready to go

Ready for 5000 mile rolling billboard duty

Ready for 5000 mile rolling billboard duty

Tean Game-X-Change sign-in

Tean Game-X-Change sign-in

At the BMW performance center with their performance team

At the BMW performance center with their performance team

Ford GT with Game-X-Change decal seen for 5000+ miles all over country

Ford GT with Game-X-Change decal seen for 5000+ miles all over country

Porsche group with Game-X-Change decals seen for 5000+ miles all over country

Porsche group with Game-X-Change decals seen for 5000+ miles all over country

Mongoose with Game-X-Change decal seen for 5000+ miles all over country

Mongoose with Game-X-Change decal seen for 5000+ miles all over country

Mongoose with Game-X-Change decal seen for 5000+ miles all over country

Mongoose with Game-X-Change decal seen for 5000+ miles all over country

Mosler with Game-X-Change decal seen for 5000+ miles all over country

Ultima GTR with Game-X-Change decal seen for 5000+ miles all over country

Ethanol Powered 7 with Game-X-Change decal seen for 5000+ miles all over country

Ethanol Powered 7 with Game-X-Change decal seen for 5000+ miles all over country

HPA Super Beetle with Game-X-Change decal seen for 5000+ miles all over country

HPA Super Beetle with Game-X-Change decal seen for 5000+ miles all over country

GT3 with Game-X-Change decal seen for 5000+ miles all over country

GT3 with Game-X-Change decal seen for 5000+ miles all over country

Street Survival MX-5 with Game-X-Change decal seen for 5000+ miles all over country

Street Survival MX-5 with Game-X-Change decal seen for 5000+ miles all over country

Car and Drivers Nissan GTR (featured in article) with Game-X-Change decal seen for 5000+ miles all over country

Car and Drivers Nissan GTR (featured in article) with Game-X-Change decal seen for 5000+ miles all over country

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